September 29, 2023


Your Own Business

15 Finest Affiliate Advertising Instruments & Methods to Use Them

11 min read

In relation to affiliate marketing online, instruments are your pals. They may help you get extra site visitors and do your job each sooner and simpler—particularly as what you are promoting scales up.

I’ve been constructing and rising affiliate web sites for practically a decade and have lately made a “a number of six-figure” exit from one in all my web sites. If it wasn’t for the next instruments that I used each day, this wouldn’t have been doable.

Let’s dive into the checklist.

Ahrefs is an web optimization instrument able to serving to you with practically any web optimization process you possibly can assume of.

I exploit Ahrefs for a lot of issues in terms of affiliate marketing online. It’s arduous to choose only one or two to indicate you. That mentioned, the duty I discover myself doing most frequently is working a content material hole evaluation for key phrase analysis.

A content material hole evaluation is the simplest solution to rapidly discover high-value affiliate key phrases. It can present you precisely what your opponents’ finest key phrases are.

First, plug your web site into Ahrefs’ Web site Explorer. Then, click onCompeting domains” on the left-hand menu. This can present you your prime opponents based mostly in your present Google key phrase rankings.

Ahrefs' Competing Domains report


This solely works if you have already got some Google key phrase rankings. Should you’re a brand-new web site and don’t have any rankings, yow will discover opponents by looking key phrases you’ll wish to rank for, reviewing the outcomes, and choosing any web sites you are feeling are your opponents.

Now that you just see your opponents, right-click the Content material Hole instrument and open a brand new tab (beneath the “Competing domains” button).

Copy-paste three or extra competing URLs from the Competing Domains report into the instrument. Make certain your web site is within the “However the next goal doesn’t rank for” field and click on “Present key phrases.”

Ahrefs' Content Gap tool

Ahrefs will do some knowledge crunching and show a listing of key phrases that your opponents rank for, however you don’t. Peruse these key phrases and choose any you are feeling can be a very good goal in your personal web site. 

Content gap analysis using Ahrefs' Content Gap tool

I really like this report as a result of it permits me to seek out high-value key phrases for my affiliate web sites rapidly and simply.

Let me begin by saying that WordPress is essentially the most used content material administration system (CMS) on the planet and the one I like to recommend for affiliate entrepreneurs. I apply it to all my web sites after all.

Due to that, I can be recommending numerous WordPress plugins. Chief amongst these are web optimization plugins like Rank Math or SEOPress.

I used to make use of Yoast web optimization, because it was the one web optimization plugin obtainable that did what it did for a very long time. Nevertheless, I desire the others as a result of I like their UIs higher. Private choice.

Whichever plugin you select, the use case is identical: Making certain your pages have optimum on-page web optimization earlier than you publish them, in addition to doing essential technical web optimization duties like establishing your robots.txt file and sitemap.

For instance, right here’s what SEOPress seems like whereas I’m writing a weblog publish:

SEOPress metadata settings

As you possibly can see, it means that you can set the meta tags in your posts to alter how they’ll be displayed in Google search outcomes. It can additionally present you in case your title or meta description is just too lengthy, as it’s within the screenshot above. This helps you keep away from your outcomes being truncated (minimize off) within the search outcomes.

Inside hyperlinks are an important and infrequently missed a part of web optimization. You may take into account them as backlinks you possibly can utterly management. And as you’ve in all probability heard, backlinks are a giant rating issue.

Hyperlink Whisper is a WordPress plugin that means that you can add, take away, or edit your inside hyperlinks with the clicking of a button. It additionally helps you to see precisely what number of hyperlinks every web page in your web site is getting at a look to establish essential pages that don’t have numerous inside hyperlinks.

Link Whisper links report

You may even go to a publish and see recommendations for inside hyperlinks to that publish from different posts in your web site, together with anchor textual content recommendations. Simply test the packing containers subsequent to the hyperlinks you need to add and click on “Edit Sentence” to simply change the anchor textual content.

Link Whisper anchor text suggestions

Hunter means that you can discover electronic mail addresses at scale—which is very useful for these electronic mail outreach campaigns to advertise your content material and construct backlinks.

However along with discovering and confirming electronic mail addresses, you can too use Hunter to manage your outreach campaigns. And it’s a free characteristic. 

All you must do is create an electronic mail checklist by importing a listing of internet sites, then add that checklist to the marketing campaign supervisor and join your electronic mail to it. From there, you possibly can create electronic mail templates, automate follow-ups, and see the statistics of your campaigns. email campaign manager

This can be an apparent instrument to you—my editor tried to get me to take away it as a result of he felt it was too apparent. However I exploit Google’s instruments greater than practically another instrument on this checklist, so it’ll be a disservice to not point out it (in case you’re by some means not already utilizing it).

I exploit Google Docs to put in writing each single weblog publish earlier than I add it to WordPress to be printed. This makes it simple for me to work with writers on edits and maintain the whole lot organized whereas avoiding giving too many individuals entry to my WordPress login.

Moreover, I exploit Google Workspace to create and handle skilled electronic mail addresses for my web sites. So after I do electronic mail outreach, I come throughout as a reliable enterprise moderately than some random man on the web.

As soon as I’ve completed an article in Google Docs and am able to add it, I achieve this with the press of a button utilizing Wordable. 

Wordable imports your Google Docs straight into WordPress with out you needing to do it manually. It can add your photographs, formatting, and hyperlinks—whereas additionally eradicating any undesirable additional code—inside minutes.

Wordable upload settings

You simply arrange your import settings one time, then use these to add all of your future articles. It saves me hours of labor each month not having to manually add articles.

ConvertKit reporting dashboard

ConvertKit is my electronic mail advertising and marketing instrument of selection due to its strong automation talents. Nevertheless, additionally it is expensive compared to different electronic mail instruments. And in case you’re simply beginning out, the superior options will not be mandatory. One thing cheaper like BirdSend or ActiveCampaign could also be higher for you.

That mentioned, right here’s a tip for utilizing any electronic mail advertising and marketing instrument to seize extra emails: create content material upgrades in your highest-performing articles.

A content material improve is, properly, an improve to your content material that you just provide your readers in alternate for his or her electronic mail addresses.

For instance, I wrote a information to the perfect small journey trailers for one in all my web sites. On that web page, a pop-up reveals up with a proposal of a giant spreadsheet evaluating 50 of the perfect small journey trailers.

Email lead gen pop-up

This sort of straight related provide tends to transform significantly better than a generic “subscribe to our electronic mail checklist” sort of provide.

Canva is one in all my favourite affiliate marketing online instruments. It makes creating customized weblog photographs extremely simple for anybody, even when they don’t have any design abilities.

Specifically, I exploit it to create a Pinterest picture for each weblog publish I publish. This helps me to advertise my content material and add extra visible facets to the publish.

Canva Pinterest image creation

Google Analytics (GA) gives essential knowledge you must know as an affiliate web site operator. For instance, I usually use GA to see which pages are bringing essentially the most site visitors to my web site and, typically, to maintain tabs on my site visitors fluctuations over time.

Google Analytics pages and screens report

It’s additionally useful so as to add annotations with dates everytime you make modifications to your web site, akin to updating a web page’s content material or metadata, to trace whether or not or not these modifications enhance your site visitors over time.

It’s simple within the outdated GA—you simply go to Conduct > Web site Content material > All Pages, click on the little arrow underneath the information chart, then click on “+ Create new annotation.”

Adding annotations in Universal Analytics

Nevertheless, in GA4, it’s a bit extra sophisticated. You must obtain an extension for Google Chrome, open the dashboard, then click on on “Add Guide” so as to add annotations.

Adding annotations in GA4

Comply with our information to Google Analytics for web optimization to learn to set it up and a few superior methods you should use it to develop what you are promoting. 

Google Search Console is a must have instrument for anybody who cares about web optimization. However do you know you should use it for lots extra than simply getting Google to see your web site?

For instance, you should use it to seek out pages in your web site which might be steadily declining in site visitors and must be up to date to get better their rankings.

To try this, go to the Search outcomes report, then add a date vary comparability to see stats for the previous six months in comparison with the earlier six months.

Google Search Console reporting date range

We solely care about clicks, so toggle off the “impressions” field by clicking on it.

Google Search Console report on total clicks

Click on on “Pages.”

Kind the report by Distinction in ascending order to see the pages with the most important site visitors drops.

Traffic difference in ascending order

Should you click on on the URL, then change to the Queries report and kind by “Distinction,” you possibly can see which queries are sending much less site visitors than the earlier six months.

Queries sending less traffic

You may then use this knowledge to replace the web page, making it extra related to crucial queries sending site visitors to that web page and (hopefully) recovering your rankings.

After getting a number of affiliate companions and also you’re utilizing completely different monitoring codes for every web page and even completely different positions on every web page, it will get sophisticated rapidly.

Having an affiliate hyperlink administration and cloaking instrument like ThirstyAffiliates is a good way to maintain observe of your hyperlinks, see statistics to know which hyperlinks are getting essentially the most clicks, and forestall others from simply copying your web site and swapping the hyperlinks with their very own affiliate IDs.

If you wish to discover the perfect affiliate marketing online applications, it is best to be part of a number of affiliate networks. Three of the perfect embrace: 

  1. AvantLink
  2. ShareASale
  3. Refersion

I point out these three, particularly, as a result of they’ve an enormous number of typically high-quality affiliate applications. When affiliate applications, I search for the next:

  • Excessive payout (10{a3ce14641d90e67126880915226c8272f4e79d658d769da921c43712d992511a}+)
  • High quality product or number of merchandise
  • Good model identification
  • Lengthy cookie length (ideally 30 days or extra, however something over 48 hours continues to be good)
  • High quality buyer assist, each for purchasers and for me as an affiliate accomplice

That final level is essential. My finest experiences as an affiliate marketer have been with corporations that perceive how essential affiliate marketing online is and have devoted affiliate managers whose solely job is working with affiliate companions.

One of the simplest ways to determine if an organization has that is by reaching out to its affiliate supervisor (their electronic mail is often displayed when signing up for his or her program) and asking them some questions, akin to how they work with associates. 

In the event that they reply promptly and respectfully, there’s a very good likelihood they’ve a devoted particular person and can be there to assist you as a accomplice moderately than as a faceless advert channel.

Should you’ve been working an affiliate web site for some time, likelihood is you may have some pages that get numerous site visitors however don’t convert properly. These pages are excellent for working show adverts on—permitting you to monetize site visitors that in any other case gained’t make you something.

Nevertheless, working adverts your self is each a headache and doesn’t have the perfect payout. That’s the place promoting administration corporations are available in. Specifically, there are three main gamers:

  1. Ezoic
  2. AdThrive
  3. Mediavine

These corporations work straight with a whole lot of promoting companions to get the very best charges for his or her web sites’ show adverts. They deal with the position and the whole lot. All you must do is set up some primary code in your web site (and so they’ll even do this for you too).

The one caveat to those corporations is that you must apply and infrequently want a minimal quantity of month-to-month site visitors to get in. Final I checked, you want not less than 10,000 per 30 days for Mediavine, 50,000 per 30 days for Ezoic, and 100,000 for AdThrive.

That mentioned, in case you’re near these numbers, you possibly can at all times apply and so they could make an exception for you. So it could possibly’t damage to attempt.


Whereas promoting could make you some additional money, it’s simple to overrun your web site with means too many adverts and spoil the person expertise. These corporations allow you to select how aggressive you need to be with promoting. I like to recommend sticking to a UX-focused or balanced strategy moderately than one which’s purely revenue-focused.

Web site pace is a Google rating issue you ought to be taking note of. In case your web site hundreds too slowly or doesn’t go Google’s Core Web Vitals, it could hinder your success within the search outcomes.

Not solely that, however web site pace additionally performs an essential function in person expertise, so it’s value investing in. A quick web site prevents guests from leaving as a consequence of frustration.

One of many best and quickest methods to enhance web site pace (and safety) is by enhancing your web site’s internet hosting. Most associates begin on low cost shared internet hosting like SiteGround or Bluehost. These are nice to get you began however aren’t essentially the most safe or quickest choices.

Upgrading to a devoted internet hosting supplier like Kinsta is an apparent selection when you’re making first rate cash and getting strong site visitors (100,000 guests per 30 days or extra). It additionally has a devoted CDN (content material supply community), which is a game-changer for web sites with geographically dispersed audiences.

It’s costly—however value it.

One usually missed side of affiliate marketing online is web site safety. It’s all too simple in your web site to be hacked and so that you can lose earnings (or worse). 

Not solely is that this a ache, however it could possibly hurt what you are promoting in the long run. Higher to arrange protections earlier than you want them. One such means is by putting in the Wordfence WordPress plugin.

This plugin gives enhanced security measures like two-factor authentication, malware scans, a firewall, and web site monitoring. It’s not very costly and well worth the peace of thoughts.

Last ideas

These affiliate marketing online instruments have been essential for me to scale my companies to six-figure earnings earners. A few of them are costly. However so long as they’re bringing you a constructive return, they’re well worth the funding.

Itching to be taught extra? Listed below are another affiliate marketing online guides to test out:

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