September 29, 2023


Your Own Business

5Cs of selling on LinkedIn

9 min read

Wish to know what the 5Cs of selling on LinkedIn are? LinkedIn is a good platform to construct a private model and market your service-based enterprise, however with so many choices it’s simple to be overwhelmed and do nothing. To assist my shoppers, who’re all service-based enterprise homeowners,  I might break all the things down into the 5Cs of selling on LinkedIn. Carry on studying to seek out out what the 5Cs of selling on LinkedIn are and see how you should utilize them to assist make advertising your online business on LinkedIn simpler.


The 5cs of marketing on LinkedIn - Pin

This web page consists of affiliate hyperlinks, which implies that for those who select to make a purchase order, I could earn a fee. This fee comes at no extra value to you.


Earlier than I share the 5Cs of selling on LinkedIn I wish to make clear one factor – it is advisable have optimised your LinkedIn profile. When you begin to comply with these steps individuals shall be trying out your profile and also you wish to guarantee your profile makes an ideal impression and makes it simple for individuals to take the motion you need them to take.


With that out the way in which let’s dive into the 5Cs of selling on LinkedIn.



If you’re utilizing LinkedIn to market your online business then the truth is you aren’t there to construct a giant following that’s tremendous engaged. The intention is to construct a profile that pulls your dream consumer and ends in gross sales.


To ensure that that to occur it is advisable get tremendous clear on HOW you’ll use LinkedIn for conversion functions.


For instance, you possibly can:

  • Create posts that may drive individuals to DM you and then you definately’ll have a dialog within the DMs and promote straight there
  • Have hyperlinks in your posts that direct individuals to guide a name with you
  • Put hyperlinks on to your gross sales pages
  • Get individuals to affix your mailing checklist after which promote by way of emails.
  • And a lot extra.


There isn’t a fallacious or proper reply, however being clear on how LinkedIn matches in together with your purchaser, or buyer, journey as a complete is vital. Don’t have your buyer journey mapped out but? Try this weblog submit.


C is for CONTENT

While you’ll be able to technically create a LinkedIn profile after which watch for individuals to seek out it while looking out for those who actually wish to benefit from advertising your online business on LinkedIn it is advisable begin posting content material.


A very small proportion of individuals on LinkedIn truly submit content material on LinkedIn. So in comparison with different social media platforms the bar is low. You possibly can begin by posting simply a few times per week. As with all content material creation, the intention is to be constant from each a frequency perspective and a model perspective. So it’s higher to begin small and decide to posting simply a few times per week after which construct up from there.


And there may be the added bonus on LinkedIn that the lifetime of a submit is longer than on Instagram, Fb and X. A LinkedIn submit can simply be circulated in the principle feed for per week, which suggests even for those who submit as soon as per week for those who try this submit on the identical day every week then technically you must all the time have a submit nonetheless circulating within the information feed.


Content material codecs on LinkedIn

On LinkedIn, you may have quite a few choices relating to the kind of content material you’ll be able to create. Some can

  • Textual content solely
  • Video
  • Picture
  • Ballot
  • Doc
  • Reside Video (it is advisable use a 3rd celebration software program like StreamYard)
  • Publication
  • Audio occasion
  • And extra.


As you’ll be able to see you’ve obtained numerous choices, however you would not have to make use of all of them. For instance in my enterprise I do a reside video (nearly) each Monday after which I predominately do a textual content with picture posts, after which add in just a few polls, movies and paperwork into the combo.


Take into consideration the opposite content material you create and particularly to start with preserve it easy. If there’s a sort of content material that you understand your perfect consumer likes or one that you simply discover simple to make begin with that and you’ll experiment sooner or later.


What sort of content material to create?

By now you might be clear on the out there codecs on Linkedin, however what must you create content material about. That is the final word query and one which leaves many enterprise homeowners overthinking to say the least!


That is the place the facility of getting content material pillars comes into play. Even if you’re advertising your online business, by means of a private profile, you’ll be able to resolve on content material pillars and guarantee that you’re creating content material that’s intentional and strategic. Not obtained content material pillars in place but? This weblog submit will make it easier to out – Content material pillars for social media. 


After which when you’ve obtained you’ve content material pillars and content material frequency set you would possibly as nicely create a content material plan, or combine it into your larger content material advertising plan.


Not already planning your content material prematurely? Effectively seize a replica of my content material advertising workbook that may make it easier to to plan out your electronic mail, social and content material in an built-in approach.


To get your free copy fill your particulars within the type beneath.





One other key approach to enhance your visibility on LinkedIn is by commenting. If you go away a remark that remark has the potential to be seen by everybody else who feedback on that submit, in addition to be pushed out within the newsfeed.


Enterprise homeowners who actually wish to maximise their attain on LinkedIn could have a strong commenting plan in place. The fact is there comes a degree the place posting extra instances per week on LinkedIn isn’t useful, however the one restrict there may be relating to commenting on different individuals’s posts is the period of time you dedicate to it.


Now there are just a few frequent practices with commenting. If somebody has a LinkedIn Creator profile then you’ll be able to faucet on their bell and select to be notified each time they submit. Some individuals will choose quite a few individuals whether or not they be large names of their area of interest, or potential perfect shoppers, after which guarantee they touch upon all their posts.




If you’re severe about eager to efficiently advertising your monetary enterprise on LinkedIn, and on-line generally, then Shine On-line is for you.

Shine On-line is for powerhouse monetary professionals and enterprise homeowners who wish to take full benefit of on-line advertising to construct a web-based presence that positions them as an authority within the business, attracts their dream consumer to their enterprise and permits them to affect lots of people’s lives.

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Whereas in TikTok and Instagram you may get caught in a world the place you comply with individuals however they don’t comply with you again so you’ll be able to’t have a DM dialog with them that doesn’t must be the case on LinkedIn. While you’ll be able to comply with individuals, there may be additionally the choice to attach with individuals. This places you in command of actively constructing your community of connections.


To be clear you’ll be able to’t simply sit and join with hundreds of individuals each week. LinkedIn does have limits on the quantity on the variety of connection requests you can also make per week. Relying in your SSI rating and the way previous your profile is you’ll have the ability to join with wherever between 100 to 200 individuals per week.


As a enterprise proprietor, it is a nice alternative so that you can actively develop your community with the individuals you wish to see your content material and have conversations with. And fortunately with LinkedIn’s search function you’ll be able to seek for individuals to attach with based mostly on job title, location and extra.




On LinkedIn it’s doable to begin conversions in your posts. You’ll be able to embrace call-to-actions in your posts after which pretty simply have a back-and-forth within the feedback. However fairly often individuals will then take these conversations additional by shifting them over into the DMs.


These conversations will be nice for analysis functions, constructing relationships and, after all, promoting.




Your social media advertising ought to work alongside the remainder of your different advertising to get one of the best outcomes. And not using a strong advertising technique,  you’ll be able to spend lots of money and time advertising your online business and see little outcomes. The fact is you may have lots of selections and it may be exhausting to know what’s finest for you.

I’m a Chartered Marketer, with over a decade {of professional} advertising expertise and that helps service-based enterprise homeowners.

In simply sooner or later I’ll work with you to create a advertising technique that may help your online business targets and that’s manageable based mostly on who shall be chargeable for your advertising.

And since time is valuable and I don’t need you to waste any extra you possibly can get your Technique Day booked, delivered and advertising technique in your inbox in only a fortnight.

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Realizing the 5Cs and following the 5Cs are two very various things. If you’re severe about following these steps then it is advisable work out when you will find time for all the actions.


Conversion – This may want some thought initially after which you’ll be able to seemingly not give it some thought once more, or for a protracted whereas, until you make adjustments to your entire purchaser journey.


Content material – What’s your most popular approach to create content material? Do you put aside small quantities of time frequently or have longer durations of time much less typically when you’ll be able to batch-create just a few posts? Be taught extra about the best way to save time by batching content material right here. 


Commenting – You’ll want to decide on who you wish to arrange notifications for after which resolve how typically you’ll log in, and the way a lot time you’ll dedicate to commenting. Be strict on the time you spend commenting as a result of in any other case it’s simple for time to whizz by and also you’ve been commenting for approach too lengthy.


Connecting – That is just like content material within the sense you are able to do little and infrequently, or you possibly can sit down as soon as per week and do a complete batch.


Conversations – There isn’t a level in encouraging individuals to DM you after which not checking your LinkedIn inbox for weeks on finish. Once more work out how typically you’ll log in and reply to DMs.


That’s it. You now know the 5Cs of selling on LinkedIn.


LinkedIn could be a very highly effective approach to market your online business, with out costing you any cash. Nonetheless, it entails a time funding so having a transparent method to the way you’ll market your online business on the platform is vital. By fascinated with the 5Cs you’ll be able to construction how you employ your time on the platform so you might be as environment friendly and efficient as doable.


Let me know within the feedback what your greatest takeaway has been?



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